Numerous CRM software abound on the market today and each is different from the other. There are some awesome products out there which can create explosive business growth but then there's the systems that are so difficult to use and enforce they could spell financial ruin for your firm. And it is not simply easy to tell which is which. More often than not, businessmen are swayed by sleek talking salesmen who don't give a fig about your business demands and they end up with CRM software that's not appropriate for their business' size, wanting in features, has adoption issues or plain and simple not tailored to their company needs. But just knowing about these day to day pitfalls instantly can help you forestall trouble.
Business people get into business to make money, so the main function of a CRM system would be to help you make profit. A return of investment or ROI would normally be the goal of most SMBs (Small Medium Businesses). A CRM software that is able to sustain you all the way through and one that has the capability to grow with the company is another issue to consider. By employing the practices below you should be able to attain your goals without falling into any software traps:
1. Sticking to the business model Get clear about your company identity, sales practices and overall strategy. And don't get swooned by all the fancy functionality you see. CRM software must be assessed according to the business strategy as well as the demands of your sales team in the accomplishment of their goals. Consider inviting your leading salesperson or sales manager along to any CRM presentation so they can help you interpret which CRM's will enhance their performance and which tools may prove to be a costly distraction. Your overall business plan should not in any way change just because of your new CRM tool.
2. Be wary of rigid CRM software Even start-up companies need a flexible CRM solution that will grow with them and their clientele. For instance, keep away of systems that make it hard to scale up and down; when business is good, you should be able to bring in the resources to ride that wave, but when your market is quiet, reducing your software costs should be made as painless as possible. A versatile CRM software should be a business tool with functionalities that would adapt to your demands and not hinder you with its limitations.
3. Select an easy-to-use CRM software Not all simple products are mediocre. Employees tend to embrace software with a easy-to-understand user interface because they are easier to use. Having an Online CRM (which is similar to using an internet browser) is the best choice, as your staff can navigate the tool with ease and confidence.
4. Pick a CRM software that requires minimum or no training IT training is time-consuming, an additional expense and more often than not, your staff hate it. Many Online CRM Software packages are perfect as they are fashioned around internet browsers so anyone can start using them right away without the need for training. Furthermore, choose a CRM system with in-built training courses or online webinars so your staff can up-skill at their own pace and retain information more. Which means that you save on training fees, too.
5. Stress the advantages of the CRM Software to the team Involving employees at all levels may speed up the success of the CRM software being implemented. By getting the team participating, you can show them how the CRM is created to make their work lives more convenient instead of just being something new and frustrating they have to forcibly learn. When your staff understand the roles they are expected to perform in achieving company goals and appreciate the necessity for a CRM, they will readily embrace the new CRM solution.
6. Understanding your business needs Every company is distinct and have distinct business needs and requirements. A company needs to truly understand their needs to select the best CRM system that fits their budget, their clients, and their corporate structure.
Choosing from a wide array of CRM tools may be hard but having in mind what you truly need and want will spare you from sliding into these usual CRM traps.